Is Anupamaa Losing Its Top Spot? Here’s Why Yeh Rishta Kya Kehlata Hai Is Tough Competition
If you’ve been wondering why Anupamaa’s TRP ratings sometimes drop, this article explains where the show might be falling short and how Yeh Rishta Kya Kehlata Hai has become a strong rival.
A Strong Start for Anupamaa
Anupamaa first aired in 2020 during the COVID-19 pandemic. Back then, the show became a favorite for families, including mine. I remember my mom watching it every night at 10 PM—it was her way to escape the stressful times we were all facing.
With Rupali Ganguly making her big return to TV, expectations were high even before the show began. The promos grabbed everyone’s attention, and Anupamaa lived up to the hype. Its story of a housewife navigating a male-dominated world touched the hearts of many Indian women.
The show quickly became a household name and dominated TRP charts. Its emotional storylines, relatable themes, and well-crafted characters made it a success. However, over time, its position at the top has been challenged, especially by Yeh Rishta Kya Kehlata Hai.
Tough Competition From Yeh Rishta Kya Kehlata Hai
Yeh Rishta Kya Kehlata Hai has been on air for over a decade and remains one of the most-watched shows. Recently, it has matched or even overtaken Anupamaa in TRP ratings. In weeks 45 and 46 of 2024, Yeh Rishta Kya Kehlata Hai dethroned Anupamaa, showing its strong grip on the audience.
So, what’s causing Anupamaa to slip? Let’s break it down.
What’s Holding Anupamaa Back?
1. Repetitive Storylines
Just like Yeh Rishta Kya Kehlata Hai has been criticized for reusing old plots, Anupamaa now seems to be doing the same.
For example, the current storyline focuses on Anupamaa’s daughter, Raahi, who ran away after a misunderstanding. She thought her mother would have her arrested. Fifteen years later, Raahi returns home, but not without drama. She demands ₹10 lakhs to support her orphanage, and Anupamaa agrees.
To complicate things, a love triangle emerges. Prem, a man working for Anupamaa’s catering business, falls for Raahi. Meanwhile, Anupamaa’s stepdaughter Maahi, who has grown close to her, is also in love with Prem.
Doesn’t this sound familiar? Love triangles, misunderstandings, and strained family relationships—these are the same elements Yeh Rishta Kya Kehlata Hai has used before. Fans are starting to feel frustrated with Anupamaa for reusing these tired tropes.
2. Unnecessary Generational Leap
The show recently introduced a 15-year leap, shifting focus to the next generation. Raahi became the central character, but what about Anupamaa’s story? The leap left her arc unresolved, disappointing fans who wanted to see her journey continue.
This shift didn’t seem to help much. Just two weeks after the leap, Yeh Rishta Kya Kehlata Hai overtook Anupamaa in the TRP charts. Even the much-awaited reunion of Anuj and Anupamaa ended abruptly, leaving loyal viewers upset.
3. Overdone Love Triangles
The introduction of Prem as a love interest has created tension between Raahi and Maahi, but fans are tired of this kind of drama. The rivalry between sisters over a man feels overused and unnecessary.
4. Weaker Social Media Presence
Social media plays a huge role in a show’s popularity these days. While Anupamaa still has a loyal fan base, its engagement on platforms like Instagram and Twitter has dropped. Slow storytelling and unresolved plots have frustrated many viewers.
On the other hand, Yeh Rishta Kya Kehlata Hai consistently trends on social media, especially among younger audiences, thanks to its focus on modern relationships and dynamic storylines.
What’s Next for Anupamaa?
The battle between Anupamaa and Yeh Rishta Kya Kehlata Hai is far from over. Both shows are produced by Rajan Shahi, so it’s a win-win for him. However, Anupamaa still has a chance to reclaim its throne if the makers address these issues.
To stay on top, Anupamaa needs fresh, meaningful storylines that focus on the strength and empowerment that made the show special in the first place. Experimenting with new ideas and avoiding repetitive drama could help it win back the audience’s trust.
In conclusion, while Yeh Rishta Kya Kehlata Hai has proven to be a tough competitor, Anupamaa still has the potential to stay on top—if it listens to its audience and adapts accordingly.
This version keeps the flow and removes the separation lines. Let me know if there’s anything else to adjust!
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