Shark Tank India 4: Highest-Funded Pitchers Accuse Judges of Broken Deals

Shark Tank India 4: Did NOOE Founders Have a Tough Time With the Sharks? Claims Surface

The premium lifestyle stationery brand NOOE recently grabbed one of the biggest deals in Shark Tank India Season 4. The co-founders, Piyush Suri and Neetica Pande, secured ₹5 crore from Peyush Bansal of Lenskart for 51% equity. However, they revealed that the process wasn’t as smooth as it appeared.

Rushed Negotiations

In an interview with The Indian Express, the founders shared their frustration over how quickly the negotiation was handled. Neetica explained, “We were trying to negotiate, and Aman Gupta opted out. Suddenly, Vineeta Singh and Anupam Mittal stood up and said there was no deal. The door started opening.”

Determined to save the deal, Neetica approached Peyush Bansal again, which brought the Sharks back to the table. She added, “It felt like they just wanted to go home. If we hadn’t spoken up, we would have missed this opportunity.”

Sharks’ Exhaustion

Piyush Suri acknowledged that the Sharks endure long filming hours, listening to multiple pitches every day. But he felt that their rushed questioning didn’t allow for meaningful discussions.

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Vineeta Singh’s Remark

Vineeta Singh’s remark that their “business gaddhe mein hai” (business is in a ditch) was also addressed by the founders. Piyush brushed it off, saying, “Growing a brand like ours takes time and effort. It can’t be profitable from day one. If the business was that bad, why would anyone invest ₹5 crore? It wasn’t charity; it was an opportunity for them too.” He described the remark as ‘funny.’

About the Sharks

This season features a star-studded panel of investors, including:

• Anupam Mittal: Founder and CEO, People Group (Shaadi.com)
• Aman Gupta: Co-Founder and CMO, boAt Lifestyle
• Namita Thapar: Executive Director, Emcure Pharmaceuticals
• Ritesh Agarwal: Founder and Group CEO, OYO
• Peyush Bansal: Co-Founder and CEO, Lenskart
• Vineeta Singh: Co-Founder and CEO, SUGAR Cosmetics
• Azhar Iqubal: Co-Founder and Chairman, Inshorts
• Varun Dua: Founder and CEO, ACKO
• Kunal Bahl: Co-Founder, Snapdeal and Titan Capital
• Viraj Bahl: Founder and Managing Director, Veeba

Despite the challenges, NOOE’s ₹5 crore deal stands as a testament to their perseverance and belief in their brand.

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