Shark Tank India 4: Vineeta Singh Says No One Will Invest, But THIS Shark Proves Her Wrong
The latest episode of Shark Tank India 4 featured an exciting pitch from WomenLikeU, a vacation clothing brand designed for Indian body types. The founders, Abu Zoheib Jilani and Shrijal Dave from Bengaluru, impressed the Sharks with their body type calculator, which helps customers find the perfect outfits for their shape.
The brand started with swimwear and later expanded to dresses and co-ord sets. So far, they have served over 40,000 customers, and their goal is to become a top fashion brand in the next five years. Seeking investment, they asked for ₹1 crore in exchange for 2% equity.
Vineeta’s Harsh Feedback
Vineeta Singh, known for her expertise in consumer brands, was initially interested. She even shared that she had bought and loved one of their swimsuits. However, she had a major issue with their brand name and logo. She found them unappealing and felt they didn’t match the premium quality of their designs.
She made an offer: ₹1 crore for 3% equity, plus a 2% royalty until ₹1.5 crore was recouped—but only if the founders agreed to change the brand name and logo.
Vineeta strongly expressed her views, saying,
“I hate the brand name, logo, and even the spelling of ‘U.’ The designs and prints look premium, but the name makes it sound cheap. My suggestion? Change it to something like ‘Waves by Shrijal.’ I’ll give you an offer, but honestly, I don’t think any other Shark will.”
Aman Gupta Steps In
Anupam Mittal decided to step out, saying he was confused about the brand’s positioning. However, Aman Gupta saw potential and made an offer: ₹1 crore for 3% equity, with a 2% royalty until ₹1 crore was recovered.
The founders took some time to think and came back with a counteroffer, asking both Vineeta and Aman to invest together. But Vineeta stood firm—she wouldn’t invest unless they agreed to rebrand. Since the founders refused to change their name, she backed out.
The Final Deal
In the end, Zoheib and Shrijal sealed the deal with Aman Gupta on his original terms, securing ₹1 crore while keeping their brand identity intact.
What started as a tense negotiation ended with a win for the founders, proving that sometimes, believing in your vision pays off!
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