Shark Tank India 4: Ritesh Agarwal Finds Logo Controversy, But Still Offers Deal
A recent episode of Shark Tank India 4 became quite intense when two entrepreneurs from Delhi pitched their cushion brand, Trajectory. What started as a normal business pitch quickly turned into one of the season’s most dramatic moments. Anupam Mittal was highly critical of their idea, and Ritesh Agarwal even pointed out that their logo looked similar to Tesla’s. Despite the tough grilling, the founders still managed to secure a deal.
Pitch and Initial Reactions
The entrepreneurs asked for ₹1 crore for a 2% stake, valuing their company at ₹50 crore. They showcased strong financials, expecting to earn ₹15 crore in revenue this year with a 21% profit margin (EBITDA). They sold their products on Amazon, airports, and e-commerce platforms, which impressed Peyush Bansal, especially since their marketing costs were below 5%—something rare in consumer brands.
However, Anupam Mittal was unimpressed from the very start. Even before they could properly introduce their brand, he questioned their business model, calling it too common.
“What the hell are you pitching? This is such a commoditized business. Why are you even in it?” he asked.
When one of the founders, Raghav, tried to share their journey, Anupam cut him off, saying,
“Will this story ever end?”
Even a rehearsed joke from Raghav failed, and Anupam remarked, “Your scripted jokes aren’t working, my friend.” Seeing this, Peyush Bansal advised Raghav to stop forcing humor, as it was hurting their pitch.
Tension Escalates Over Business Strategy
The situation got even worse when Namita Thapar asked how their cushions were different from others in the market. Instead of giving a clear answer, Raghav talked about fabric and materials, which frustrated Anupam even more.
“What nonsense are you saying? Why can’t you give a straight answer?” he snapped.
Logo Controversy and Shark Reactions
Things took another turn when Ritesh Agarwal noticed that their brand logo looked a lot like Tesla’s. Raghav tried to explain that there were small differences, but Anupam laughed sarcastically, making it clear he didn’t believe them. Aman Gupta also joined in, agreeing with Ritesh.
One by one, the sharks backed out—Anupam, Namita, and Aman all refused to invest. Namita even said she couldn’t trust the founders.
Despite Criticism, Ritesh and Peyush Seal the Deal
Even after all the criticism, Ritesh Agarwal and Peyush Bansal still saw potential in the business. In the end, the founders accepted Ritesh’s offer of ₹50 lakh for 3% equity, along with ₹50 lakh as a loan at 8% interest. However, Ritesh added certain conditions for future growth, which the founders agreed to.
Even with all the tough questioning and criticism, the entrepreneurs walked away with a deal in hand! 🚀
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