Box Office Talk: Is Pre-Screening of Kesari Chapter 2 a Smart Move or a Risky One?
A special screening of Kesari: Chapter 2, starring Akshay Kumar, was recently held before the film’s official release. But the big question is—was this a smart step or a possible mistake? Let’s take a closer look.
Akshay Kumar’s Next Big Release
Akshay Kumar was last seen in the patriotic action film Sky Force. Now, he returns to the big screen with Kesari Chapter 2, the sequel to his 2019 hit Kesari. This new film is a courtroom drama set in the British colonial era and will hit theatres on April 18, 2025. Directed by newcomer Karan Singh Tyagi, it also stars R. Madhavan and Ananya Panday.
What Happened at the Pre-Screening?
The makers of Kesari 2 recently organized a pre-screening—a special show before the official release. With advance bookings for the film starting on April 15, this early screening could create buzz and build positive word-of-mouth if viewers liked the movie.
If the audience at the screening enjoys the film, their reviews and excitement could help attract more people to watch it in theatres. So, in that sense, it could be a clever marketing move.
But Here’s the Risk – Piracy!
While pre-screenings can help create hype, they also come with a big danger—piracy. In today’s digital world, movie leaks can happen fast. A leaked copy of the film could spread on social media or piracy websites, hurting its performance at the box office.
To prevent this, the makers followed a strict no-phone policy during the screening. However, even strict rules can’t completely stop leaks. In the past, many films have been leaked online just before release—sometimes by insiders themselves.
The Good News So Far
Luckily, things seem to be going well for now. The people who attended the pre-screening are sharing very positive feedback, which has increased excitement among fans and boosted advance ticket bookings.
What Is Kesari Chapter 2 About?
The story of Kesari Chapter 2 is set during British rule in India. It focuses on the Jallianwala Bagh massacre, one of the darkest chapters in Indian history. Akshay Kumar plays a strong-willed lawyer who fights for the victims, while Ananya Panday supports him. On the other side, R. Madhavan plays a lawyer defending the British Empire.
So, was the pre-screening a bold move or a risky gamble?
Only time will tell. But for now, it looks like a well-planned decision that’s working in the film’s favor.
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